FFP is Elementary, My Dear
Remember when Sherlock Holmes told his assistant Watson that his method of deductive investigating was “Elementary, my Dear, Watson.” What exactly did that mean? Well, to “deduct” is to reduce something complex into smaller parts and find the “clues” there that will solve the bigger question. So, Sherlock Homes was solving the impossible of complexities by breaking down the sum of its parts. So, let’s apply that to Frequent Flyer Programs.
A frequent-flyer program (FFP) is a loyalty program offered by an airline and most airlines have frequent-flyer programs designed to encourage airline customers enrolled in the program to accumulate points (also called miles, kilometers or segments) which may then be redeemed for air travel or other rewards. Those points earned under FFPs may be based on the class of fare, distance flown on that airline or its partners, or the amount paid. There are other ways to earn points. For example, in recent years, more points have been earned by using co-branded credit and debit cards than by air travel. Another way to earn points is spending money at associated retail outlets, car hire companies, hotels or other associated businesses. Points can be redeemed for air travel, other goods or services, or for increased benefits, such as travel class upgrades, airport lounge access, or priority bookings. FFPs can be seen as a certain type of virtual currency, one with unidirectional flow of “money” to redeem rewards.
Sounds complicated, doesn’t it? It’s the reason many hotel chains shy away from FFP programs. Who will undertake the complexities of rolling out and maintaining such a program? How can guests be rewarded for their loyalty without a team of staff members and hours of manpower? We can help there. This is what we do.
We take the burden off our clients and install a simple cloud-based program for our clients to enter claims with any of over 50 airlines worldwide for eligible guests. The rest is on us. Our software will process your claims with the airlines and post the rewards to your guests’ accounts and you don’t have to lift another finger!
DON’T LET IT PERPLEX YOU…WE CAN HANDLE THE COMPLEX!
WE ARE HERE TO MAKE IT ELEMENTARY FOR YOU, MY DEAR CLIENT!
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