We all understand that retaining a loyal customer base is the master key to success. Marketers in all types of organizations spend countless hours rolling out crucial loyalty campaigns. It’s said that acquiring a new customer can be 4 to 10 times more costly on the average than keeping an existing one. So, although we all want to grow our customer base, let’s talk about keeping your current hotel guests LOYAL to your brand. Acquiring new customers is important when growing a loyalty program, but the true value lies in retaining existing ones.
In this current world of an overabundance of choices, it’s crucial to stand out to your customers. The largest incentive are rewards. Specifically, Airline FFP Rewards.
Our software, iHAMMS, International Hotel Airline Mileage Management System will cut through the manpower and large roll-out budget needed to start an FFP Loyalty program. Our software is nearly turnkey. You decide which airlines you’d like to partner with. We’ll help you contract with them and once you’re connected, you can start rewarding your guests right away for their stays.
“When I look at the margins that the loyalty program provides us, it’s one of the more affordable channels we have,” Casey Uebberroth, Chief Marketing Officer, Preferred Hotels & Resorts (Hotel News Now, 27 July 2016).
See a full list of our FFP products and solutions on our Products page on www.ihamms.com
So, what are you waiting for? Contact us today for a free consultation so we can help you KEEP YOUR GUESTS LOYAL.
Offices: Orlando | Los Angeles